Holiday Inn Express & Suites Florence Northeast by IHG
180 Etta Gray St, Florence, AL 35630, Florence, United States
2-star hotel
Guest rating: 4.3 / 5
Overview
Holiday Inn Express & Suites Florence Northeast is a 2-star, budget-friendly hotel located 4.3 miles east of downtown Florence, Alabama, and part of the IHG family. It's a modern property that appeals to travelers seeking straightforward, well-priced accommodations with hotel-standard amenities rather than luxury extras. With a 4.3 rating from 448 reviews, it's a reliably solid, if not high-end, option in the Shoals area.
Rooms
Rooms are described as contemporary and come equipped with minifridges, microwaves, work desks, cable TV, and free WiFi, making them functional for both short stays and longer visits. Some guest feedback notes that certain rooms or fixtures could use updating, including televisions and in-room comfort controls, so travelers seeking the newest finishes may want to set expectations accordingly.
Dining & Amenities
A free daily breakfast buffet is included, though some reviewers have reported inconsistency in food quality and readiness. On-site recreation includes an indoor pool with a whirlpool and an exercise room, while a business center and meeting room serve guests with work needs. Free parking is available for all guests.
Location & Surroundings
The hotel sits near a cluster of Shoals-area attractions, including the Frank Lloyd Wright-designed Rosenbaum House Museum, Muscle Shoals Sound Studios, the Florence Indian Mound and Museum, and Wilson Dam, all within roughly 3 to 8 kilometers. Family-oriented spots like the Children's Museum Shoals, River Heritage Park, and Deibert Park are especially close, just over 2 kilometers away. The University of North Alabama is about 4.5 miles from the property, and Northwest Alabama Regional Airport is roughly 8 miles away.
Best for
This hotel suits budget-conscious travelers, families, and road-trippers exploring the Muscle Shoals music and history scene, thanks to its proximity to the Rosenbaum House, Muscle Shoals Sound Studios, and the Florence Indian Mound and Museum. It also works well for university visitors given its 4.5-mile distance to the University of North Alabama, and for travelers with kids since children 19 and under stay free with an adult and family attractions like the Children's Museum Shoals are minutes away.
Travel tips
Having a car is advisable, as many of the area's key attractions -- including Wilson Dam, the Alabama Music Hall of Fame, and Helen Keller's birthplace -- are spread several miles apart and best reached by road. Northwest Alabama Regional Airport is about 8 miles away for those flying in, while Huntsville International Airport is a considerably longer drive (roughly 50 miles). Arrive early for breakfast since some guests have noted occasional service and freshness issues during peak hours.
What guests say
Guests frequently praise the friendly, helpful staff and consider it one of the better options among area hotels for the price. The convenient location near Shoals attractions is another recurring positive. However, recurring complaints include inconsistent breakfast quality -- such as poorly cooked eggs and unattended buffet items -- along with outdated in-room features like small or old televisions, malfunctioning thermostats, and a general sense that the property is due for renovation. A few guests also mentioned unexpected incidental charges and thin towel supplies.
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